SupplierAgreement Policy
Supplier Guidelines for Selling Product on AP’Varnam
Seller Code of Conduct:
This policy requires that sellers act fairly and honestly on Apvarnam Retail India Pvt. Ltd. to ensure a safe buying and selling experience. All sellers must:
Accurate Information:
You must provide accurate information to AP’Varnam and Our Customers, and Update the Information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.
Acting Fairly:
You must act fairly and lawfully and may not misuse any service provided by AP’Varnam. Examples of unfair activities include:
Ratings, Feedback, and Reviews:
You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:
Communications:
You may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Seller Messaging and be necessary for fulfilling the order or providing customer services.
Marketing communications are prohibited.
Customer Information:
If you receive customer information such as addresses or phone numbers to fulfil orders, you may use that information only to fulfil orders and must delete it after the order has been processed. You may not use customer information to contact customers (except through Buyer-Seller Messaging) or share it with any third-party.
Circumventing the Sales Process:
You may not attempt to circumvent the AP’Varnam Sales Process or Divert AP’Varnam customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.
Multiple Selling Accounts on AP’Varnam:
You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.
Examples of a legitimate business justification include:
Filing Infringement Notices as an Agent or Brand Protection Agency:
AP’Varnam understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf and accepts submissions from authorized agents. However, AP’Varnam does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any sellers filing notices as an agent to benefit their own status as a seller may have their selling account terminated.
Communication Guidelines:
As part of selling on the AP’Varnam store, sellers communicate with buyers both directly and indirectly. AP’Varnam requires that sellers follow the guidelines below for any communication with buyers. The Communication Guidelines policy is meant to protect buyers from fraud and abuse, and to protect you from unscrupulous actions from your competitors. Raising the bar for all communications to buyers benefits all our selling partners, resulting in a stronger marketplace.
Order status messages:
Note: Do not contact the buyer and request that they submit a cancellation request when you are out of stock.
- •Buyer-Seller Messages: You may only send Permitted Messages to customers who have contacted you about purchasing a product or who have already purchased a product from you on the AP’Varnam. We define Permitted Messages as those communications necessary to complete an order or to respond to a customer service inquiry.
Indirect communication:
AP’Varnam communicates order-related information to buyers through their Account. These updates include information, such as when an order has been shipped (with the tracking number) or when a refund has been processed. These updates are based on shipping confirmations and refunds initiated using Manage orders or the following feeds:
Note: We require you to promptly confirm shipment of all orders, either by using Manage orders or by uploading a Shipping Confirmation feed. After you confirm shipment, AP’Varnam sends a confirmation email to the buyer.
Failure to comply with these Communication Guidelines may result in AP’Varnam limiting proactive Permitted
Messages to AP’Varnam’s templates or a suspension of selling privileges. AP’Varnam has the authority to block any message at its discretion.
Conditions of Use:
Last updated: September 20, 2023
Welcome to Apvarnam.com. Apvarnam Retail India Private Limited provide website features and other products and services to you when you visit or shop at Apvarnam.com, use AP’Varnam products or services, use AP’Varnam applications for mobile, or use software provided by AP’Varnam in connection with any of the foregoing (collectively, "AP’Varnam Services"). AP’Varnam provides the AP’Varnam Services subject to the following conditions. By using AP’Varnam Services, you agree to these conditions. Please read them carefully.
We offer a wide range of AP’Varnam Services, and sometimes additional terms may apply. When you use an AP’Varnam Service (for example, Your Profile, Gift Cards, Training Video, Media Library, AP’Varnam Applications) you also will be subject to the guidelines, terms and agreements applicable to that AP’Varnam Service ("Service Terms"). If these Conditions of Use are inconsistent with the Service Terms, those Service Terms will control.
PRIVACY
Please review ourPrivacy Notice, which also governs your use of AP’Varnam Services, to understand our practices.
ELECTRONIC COMMUNICATIONS:
When you use AP’Varnam Services, or send e-mails, text messages, and other communications from your desktop or mobile device to us, you may be communicating with us electronically. You consent to receive communications from us electronically, such as e-mails, texts, mobile push notices, or notices and messages on this site or through the other AP’Varnam Services, such as our Message Center, and you can retain copies of these communications for your records. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
COPYRIGHT:
All content included in or made available through any AP’Varnam Service, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software is the property of AP’Varnam or its content suppliers and protected by intellectual property Laws. The compilation of all content included in or made available through any AP’Varnam Service is the exclusive property of AP’Varnam and protected by intellectual property Laws.
TRADEMARKS:
In addition, graphics, logos, page headers, button icons, scripts, and service names included in or made available through any AP’Varnam Service are trademarks or trade dress of AP’Varnam in India. AP’Varnam's trademarks and trade dress may not be used in connection with any product or service that is not AP’Varnam's, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits AP’Varnam. All other trademarks not owned by AP’Varnam that appear in any AP’Varnam Service are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by AP’Varnam.
PATENTS:
If one or more patents owned by AP’Varnam apply to the AP’Varnam Services and to the features and services accessible via the AP’Varnam Services. Portions of the AP’Varnam Services operate under license of one or more patents.
LICENSE AND ACCESS:
Subject to your compliance with these Conditions of Use and any Service Terms, and your payment of any applicable fees, AP’Varnam or its content providers grant you a limited, non-exclusive, non-transferable, nonsublicensable license to access and make personal and non-commercial use of the AP’Varnam Services. This license does not include any resale or commercial use of any AP’Varnam Service, or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of any AP’Varnam Service or its contents; any downloading, copying, or other use of account information for the benefit of any third party; or any use of data mining, robots, or similar data gathering and extraction tools. All rights not expressly granted to you in these Conditions of Use or any Service Terms are reserved and retained by AP’Varnam or its licensors, suppliers, publishers, rightsholders, or other content providers. No AP’Varnam Service, nor any part of any AP’Varnam Service, may be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without express written consent of AP’Varnam. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of AP’Varnam without express written consent. You may not use any meta tags or any other "hidden text" utilizing AP’Varnam's name or trademarks without the express written consent of AP’Varnam. You may not misuse the AP’Varnam Services. You may use the AP’Varnam Services only as permitted by law. The licenses granted by AP’Varnam terminate if you do not comply with these Conditions of Use or any Service Terms.
YOUR ACCOUNT:
You may need your own AP’Varnam account to use certain AP’Varnam Services, and you may be required to be logged in to the account and have a valid payment method associated with it. If there is a problem charging your selected payment method, we may charge any other valid payment method associated with your account. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your account, and you agree to accept responsibility for all activities that occur under your account or password. AP’Varnam does sell products for children, but it sells them to adults, who can purchase with a credit card or other permitted payment method. If you are under 18, you may use the AP’Varnam Services only with involvement of a parent or guardian. Parents and guardians may create profiles for teenagers in their AP’Varnam Website or Apps. Alcohol content product listings on Apvarnam.com are intended for adults only. You must be at least 18 years of age to purchase alcohol containing products, or use any site functionality related to alcohol content. AP’Varnam reserves the right to refuse service, terminate accounts, terminate your rights to use AP’Varnam Services, remove or edit content, or cancel orders in its sole discretion.
REVIEWS, COMMENTS, COMMUNICATIONS, AND OTHER CONTENT:
You may post reviews, comments, photos, videos, and other content; send e-cards and other communications; and submit suggestions, ideas, comments, questions, or other information, so long as the content is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights (including publicity rights), or otherwise injurious to third parties or objectionable, and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of "spam" or unsolicited commercial electronic messages. You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content. AP’Varnam reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content.
If you do post content or submit material, and unless we indicate otherwise, you grant AP’Varnam a nonexclusive, royalty-free, and fully sublicensable right to use such content throughout the world in any media. You grant AP’Varnam and sublicensees the right to use the name that you submit in connection with such content, if they choose. You represent and warrant that you own or otherwise control all of the rights to the content that you post; that the content is accurate; that use of the content you supply does not violate this policy and will not cause injury to any person or entity; and that you will indemnify AP’Varnam for all claims resulting from content you supply. AP’Varnam has the right but not the obligation to monitor and edit or remove any activity or content. AP’Varnam takes no responsibility and assumes no liability for any content posted by you or any third party.
INTELLECTUAL PROPERTY COMPLAINTS:
AP’Varnam respects the intellectual property of others. If you believe that your intellectual property rights are being infringed, please follow ourNotice and Procedure for Making Claims of Copyright Infringement.
RISK OF LOSS:
All purchases of physical items from AP’Varnam are made pursuant to a shipment contract. This means that the risk of loss and title for such items pass to you upon our delivery to the carrier.
RETURNS, REFUNDS AND TITLE:
AP’Varnam does not take title to returned items until the item arrives at our fulfilment centre. At our discretion, a refund may be issued without requiring a return. In this situation, AP’Varnam does not take title to the refunded item. For more information about our returns and refunds, please see our Refund, Replacement and Cancellation Policy.
PRODUCT DESCRIPTIONS:
Amazon attempts to be as accurate as possible. However, Amazon does not warrant that product descriptions or other content of any Amazon Service is accurate, complete, reliable, current, or error-free. If a product offered by Amazon itself is not as described, your sole remedy is to return it in unused condition.
PRICING:
"List Price" means the suggested retail price of a product as provided by a manufacturer, supplier, or seller. We regularly check List Prices against prices recently found on AP’Varnam and other retailers. Certain products may have a "Was Price" displayed, which is determined using recent price history of the product on AP’Varnam.
With respect to items sold by AP’Varnam, we cannot confirm the price of an item until you order. Despite our best efforts, a small number of the items in our catalogue may be mispriced. If the correct price of an item sold by AP’Varnam is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation. Other merchants may follow different policies in the event of a mispriced item.
We generally do not charge your credit card until after your order has entered the shipping process or, for digital products, until we make the digital product available to you.
APP PERMISSIONS:
When you use apps created by AP’Varnam, such as the AP’Varnam App, you may grant certain permissions to us for your device. Most mobile devices provide you with information about these permissions.
OTHER BUSINESSES:
Parties other than AP’Varnam operate stores, provide services or software, or sell product lines through the AP’Varnam Services. In addition, we provide links to the sites of affiliated companies and certain other businesses. If you purchase any of the products or services offered by these businesses or individuals, you are purchasing directly from those third parties, not from AP’Varnam. We are not responsible for examining or evaluating, and we do not warrant, the offerings of any of these businesses or individuals (including the content of their Web sites). AP’Varnam does not assume any responsibility or liability for the actions, product, and content of all these and any other third parties. You should carefully review their privacy statements and other conditions of use.
DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY:
The AP’Varnam services and all information, content, materials, products (including software) and other services included on or otherwise made available to you through the AP’Varnam services are provided by AP’Varnam on an "as is" and "as available" basis, unless otherwise specified in writing. AP’Varnam makes no representations or warranties of any kind, express or implied, as to the operation of the AP’Varnam services, or the information, content, materials, products (including software) or other services included on or otherwise made available to you through the AP’Varnam services, unless otherwise specified in writing. you expressly agree that your use of the AP’Varnam services is at your sole risk.
To the full extent permissible by law, AP’Varnam disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. AP’Varnam does not warrant that the AP’Varnam services, information, content, materials, products (including software) or other services included on or otherwise made available to you through the AP’Varnam services, AP’Varnam's servers or electronic communications sent from AP’Varnam are free of viruses or other harmful components. to the full extent permissible by law, AP’Varnam will not be liable for any damages of any kind arising from the use of any AP’Varnam service, or from any information, content, materials, products (including software) or other services included on or otherwise made available to you through any AP’Varnam service, including, but not limited to direct, indirect, incidental, punitive, and consequential damages, unless otherwise specified in writing.
DISPUTES
Any dispute or claim relating in any way to your use of any AP’Varnam Service, or to any products or services sold or distributed by AP’Varnam or through Apvarnam.com will be resolved by binding arbitration, rather than in court, except that you may assert claims in small claims court if your claims qualify.
There is no judge or jury in arbitration, and court review of an arbitration award is limited. However, an arbitrator can award on an individual basis the same damages and relief as a court (including injunctive and declaratory relief or statutory damages), and must follow the terms of these Conditions of Use as a court would.
We each agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated or representative action. If for any reason a claim proceeds in court rather than in arbitration we each waive any right to a jury trial. We also both agree that you or we may bring suit in court to enjoin infringement or other misuse of intellectual property rights.
SITE POLICIES, MODIFICATION, AND SEVERABILITY :
Please review our other policies, such as ourpricing policy, posted on this site. These policies also govern your use of AP’Varnam Services. We reserve the right to make changes to our site, policies, Service Terms, and these Conditions of Use at any time. If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition.
ADDITIONAL AP’VARNAM SOFTWARE TERMS:
The following terms (“Software Terms”) apply to any software (including any updates or upgrades to the software) and any related documentation we make available to you in connection with AP’Varnam Services (the "AP’Varnam Software").
1.Use of the AP’Varnam Software. You may use AP’Varnam Software solely for purposes of enabling you to use the AP’Varnam Services as provided by AP’Varnam, and as permitted by these Conditions of Use and any Service Terms. You may not incorporate any portion of the AP’Varnam Software into other programs or compile any portion of it in combination with other programs, or otherwise copy (except to exercise rights granted in this section), modify, create derivative works of, distribute, assign any rights to, or license the Amazon Software in whole or in part. All software used in any AP’Varnam Service is the property of AP’Varnam or its software suppliers.
2.Use of Third-Party Services. When you use the AP’Varnam Software, you may also be using the services of one or more third parties, such as a wireless carrier or a mobile software provider. Your use of these third party services may be subject to the separate policies, terms of use, and fees of these third parties.
3.No Reverse Engineering. You may not reverse engineer, decompile or disassemble, tamper with, or bypass any security associated with the AP’Varnam Software, whether in whole or in part.
4.Updates. We may offer automatic or manual updates to the AP’Varnam Software at any time and without notice to you.
5.Government End Users. If you are a Indian Government end user, we are licensing the AP’Varnam Software to you as a "Commercial Item" as that term is defined and the rights we grant you to the AP’Varnam Software are the same as the rights we grant to all others under these Conditions of Use.
6.Conflicts. In the event of any conflict between these Conditions of Use and any other AP’Varnam or third party terms applicable to any portion of AP’Varnam Software, such as open-source license terms, such other terms will control as to that portion of the AP’Varnam Software and to the extent of the conflict.
Customer Product Reviews Policies:
Customer reviews are an integral part of the customer shopping experience on AP’Varnam. Customers use these reviews to learn more about the product, assess whether it fits their needs, and make an informed purchase decision. Customer reviews also help sellers understand the customers’ sentiment about their products, what features or aspects of the product customers like, and what areas need improvements. Reviews also provide sellers with ideas on how to improve their products. In order for customer reviews to continue to provide these benefits to customers and sellers, they have to remain a true and authentic reflection of customers’ experiences with the products.
AP’Varnam'sCommunity Guidelineshave specific policies that are meant to protect the authenticity of Customer Reviews, and we ask you to comply with these policies and report any violations you might notice.
We strongly urge you to thoroughly review AP’Varnam Customer Reviews policies and immediately correct any violating actions. It is important that you educate your business partners, employees, and any thirdparty partners you work with about these policies as well. Any infractions by your business partners, employees, or third party agencies will result in enforcement actions, even if it happened without your knowledge or consent.
Violations to Customer Reviews policies include, but are not limited to, these actions:
AP’Varnam has a zero-tolerance towards any customer reviews violations. If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:
Appeal a deactivated seller account:
If your seller account has been deactivated, you may be eligible for reinstatement. You can appeal by providing us with aplan of actionfor correcting the problems that contributed to the enforcement action.
Performance metrics
The Account Health page provides you with visibility into your seller account's adherence to the targets for various product policies as well as the below performance metrics:
The Order Defect Rate (ODR) is a key measure of your ability to provide a good customer experience. It includes all orders with one or more defects represented as a percentage of total orders during a given 30 day time period. The following are the types of order defects:
Our policy is that sellers maintain an ODR under 1% in order to sell on AP’Varnam. An ODR above 1% may result in account deactivation.
The Cancellation Rate (CR) is all seller-cancelled orders represented as a percentage of total orders during a given 30-day time period. CR only applies to seller-fulfilled orders.
This metric includes all order cancellations initiated by the seller, with the exception of those requested by the customer using the order-cancellation options in their AP’Varnam account. Pending orders that are cancelled by the customer directly on AP’Varnam are not included and do not factor in the seller’s CR.
Our policy is that sellers maintain a CR under 2.5% in order to sell on AP’Varnam. A CR above 2.5% may result in account deactivation.
The Late Shipment Rate (LSR) includes all orders with a ship confirmation that is completed after the expected ship date. LSR is represented as a percentage of total orders over both a 30-day period.
LSR only applies to seller-fulfilled orders.
It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online. The following results can occur due to an order with a confirmed late shipment date:
Our policy is that sellers maintain an LSR under 5% in order to sell on AP’Varnam. An LSR above 5?n result in account deactivation.
The Valid Tracking Rate (VTR) includes all shipments with a valid tracking number represented as a percentage of total shipments during a given 30-day time period. VTR only applies to seller-fulfilled orders.
AP’Varnam customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate is a performance metric that reflects those expectations. Supplier should maintain the >95% VTR.
The On-Time Delivery Rate (OTDR) includes all shipments delivered by their estimated delivery date represented as a percentage of total tracked shipments. OTDR only applies to seller-fulfilled orders.
We consider OTDR performance when determining which Transit Times you are eligible to set, which may enable you to promise faster delivery times and improve your conversion.
We recommend that sellers maintain an OTDR greater than 97% in order to provide a good customer experience, however, there is no penalty for not meeting the performance target at this time.
Address buyer feedback:
Certain negative performance metrics are caused by a buyer’s feedback based on their experience. Sellers should try to determine the cause of the problem.
Monitor your account health:
Supply chain standards:
In addition to complying with other program policies, AP’Varnam expects all products that are sold in the
AP’Varnam Store or provided to AP’Varnam to be manufactured or produced in accordance withAP’Varnam’s supply chain standards. Our standards include the AP’Varnam supplier code of conduct, which requires that products be manufactured in safe, healthy, and inclusive work environments.
We will not allow products in the AP’Varnam Store that are made:
If you supply a product in violation of the law or any of AP’Varnam’s policies, including those produced in violation of AP’Varnam’s supply chain standards, we will take corrective actions, as appropriate. These include, but are not limited to, returning inventory at your expense, immediately suspending, or terminating selling privileges, destroying inventory in our fulfilment centres without reimbursement, or terminating the business relationship.
Drop Shipping Policy:
Drop shipping, or allowing a third-party to fulfil orders to customers on your behalf, is generally acceptable. If you intend to fulfill orders using a drop shipper, you must always:
Examples of drop shipping that is not permitted:
Payment Policy:
As per AP’Varnam payment policy, AP’Varnam will pay the sold product price to the supplier on month end basis. For Example: if the supplier A’s product of July Month sold till month end will be paid in August (Next Month) by 10th. If the supplier needs urgent fund, in this case seller/ supplier/ manufacturer can raise a request for fund, but 3 times in a year only.
AP’Varnam will deduct the Platform charges and delivery charges from the full and final payment. The platform charge will be 10% by default. Or it may increase or decrease without the prior information to the seller/ supplier/ manufacturer. Delivery charges will be deduct on the actual received from Delivery partner.
